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Development Status of Domestic Industrial Pump Enterprises and Analysis of Strategies for Changing Marketing Models

2018-11-09 10:25:42 clicks:441
The pump is a widely used mechanical product in China. Whether it is agricultural machinery or industrial machinery, the application is very common. The main types are gear pump, centrifugal pump, vacuum pump, hydraulic gear pump, screw pump, high pressure gear pump, sewage. Pumps and so on. The basic use is mainly used to transport liquids, including water, oil, emulsions, liquid metals, etc., as well as liquids and gas mixtures.

Development Status of Domestic Industrial Pump Enterprises and Analysis of Strategies for Changing Marketing Models

The widespread use of pumps is both a challenge and a development opportunity for pump companies. At this stage, China's pump enterprises gradually began to adjust and optimize the pump industry structure, continue to give full play to the advantages of the traditional pump industry, and vigorously develop knowledge, technology-intensive industries and emerging industries to promote the upgrading of the pump industry, and have begun to approach pumps in developed countries. The level of development of the industry. Some large pump companies have seized the development opportunities at this stage, strengthened their research and development capabilities, continuously improved the technological content and product quality of their products, and began to dominate the domestic and even foreign pump market competition. While the pump companies themselves are booming, national policies also strongly support the development of pump companies. The encouragement and support policies of the national revitalization equipment manufacturing industry have brought opportunities for the development of the pump industry. In particular, the introduction of the “Detailed Implementation Rules for Equipment Manufacturing Adjustment and Revitalization Plan” related to the pump industry has guided the development of specialized component manufacturers to “specialized, refined and special” and formed an industrial pattern with complementary advantages and coordinated development.

It is reported that there are more than 2,000 pump manufacturers in China with a certain scale. The entire pump industry produces about 450 series and more than 5,000 varieties. The general pump can basically design and produce in China. After the 1980s, China has introduced more than 100 series and more than 2,000 varieties, which not only greatly impacted the domestic market of backward pumping industry, but also narrowed the gap with foreign products. In addition, through the joint venture and cooperation with foreign production methods, the technical level of China's key pumps is approaching the advanced level of similar foreign pump products.

Although China's pump industry has begun to flourish, but for many small and medium-sized pump companies, the marketing of pumps has become a major obstacle to the development of enterprises. With the increase of pump enterprises and the increasing competitiveness, broadening the marketing channels of pumps will become the most powerful means of competition for pump companies. While expanding their corporate communications, many pump companies have begun to notice the advantages of the Internet, from the traditional marketing model to the online marketing model. Nowadays, the online marketing model can be roughly divided into the company's own creation of marketing websites and third-party marketing platforms. However, based on the development of small and medium-sized enterprises, the industrial products trading platform is their best choice.

The advantage of the industrial product trading platform is that it can integrate platform resources, collect effective purchasing information, and have online labor services, which can help solve the procurement problems between pump companies and buyers, effectively reducing sales costs and greatly improving the cost. Sales efficiency. Speaking of the industrial product acquisition trading platform, the existing platform on the Internet can be said to be varied. For the pump enterprise, choosing a professional platform is an effective sales method. Domestically, Asian Fluid Network is a relatively professional industrial product trading platform. After ten years of accumulation, Asian Fluid Network has become the best portal trading platform for fluid machinery industry in China. It integrates agent procurement, fluid mall and information portal, and has more than 100,000 large-scale process industry buyers in heating, environmental protection and chemical industry, and cooperates with more than 400 industry exhibitions, from online and offline integration. Providing trading and promotion services for both the supply and demand sides, and also establishing a professional purchasing manager team with many years of purchasing experience, which has improved sales efficiency and reduced sales costs for suppliers.